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lunes, 11 de marzo de 2019

Future of Cities Part 2 - Visions of the Future

Peter Diamandis 

Founder & Executive Chairman of the XPRIZE Foundation | 



Tomorrow’s cities are reshaping almost every industry imaginable, and birthing those we’ve never heard of.
Riding an explosion of sensors, megacity AI ‘brains,’ high-speed networks, new materials and breakthrough green solutions, cities are quickly becoming versatile organisms, sustaining and responding to the livelihood patterns of millions.
Over the next decade, cities will revolutionize everything about the way we live, travel, eat, work, learn, stay healthy, and even hydrate.
And countless urban centers, companies, and visionaries are already building out decades-long visions of the future.
Setting its sights on self-sustaining green cities, the UAE has invested record sums in its Vision 2021 plan, while sub-initiatives like Smart Dubai 2021 charge ahead with AI-geared government services, driverless car networks and desalination plants.
A trailblazer of smart governance, Estonia has leveraged blockchain, AI and ultra-high connection speeds to build a new generation of technological statecraft. 
And city states like Singapore have used complex computational models to optimize everything from rainwater capture networks to urban planning, down to the routing of its ocean breeze.
Last week, I explored responsive urban networks, self-charging infrastructure and new materials for construction.
Today, I’d like to take a creative tour through some of the most whimsical visions of how we might live in 2050. We’ll discuss smart city services and responsive urban governance, as well as the implications of driverless vehicles for sprawling megacities.
Let’s dive in!

Automated Megacities and Networked Vehicles 

While not given nearly enough credit, the personal vehicle and urban transportation stand at the core of shaping our future cities.
Yet today, your car remains an unused asset about 95 percent of the time.
In highly dense cities like Los Angeles, parking gobbles up almost 15 percent of all urban land area. 
And with a whopping economic footprint, today’s global auto insurance market stands at over $200 billion. 
But the personal vehicle model is on the verge of sweeping disruptions, and tomorrow’s cities will transform right along with it.
Already, driverless cars pose game-changing second-order implications for the next decade. 
Take land use, for instance. By 2035, parking spaces are expected to decline by 5.7 million square meters, a boon for densely packed cities where real estate is worth its area in gold.
Beyond sheer land, a 90 percent driverless car penetration rate could result in $447 billion of projected savings and productivity gains.
But what do autonomous vehicles mean for city planning?
As I often like to do in brainstorming workshops, we can usually identify second-order implications of a technology by extrapolating from its immediate effects.
Source: PHD Ventures
Let’s imagine a 100 percent autonomous vehicle (AV) penetration rate. Cars have reached Level-5 automation, are 100 percent self-driving and can now communicate seamlessly with each other.
With a packing density 8X what it is today in most cities, commutes now take a fraction of the time. Some have even predicted aggregate time savings of over 2.7 billion unproductive hours.
But time savings aside, cars can now be entirely reimagined, serving a dual purpose for sleep, office work, morning calls, time with your kids, you name it.
With plummeting commute times and functional vehicles (think: a mobile office, bed, or social space), cities need no longer be geographically concentrated, allowing you to live well outside the bounds of a business district.
And as AVs give rise to an on-demand, Cars-as-a-Service (CaaS) business model, urban sprawl will enable the flourishing of megacities on an unprecedented scale.
While architects and civil engineers leap to the scene, others are already building out smart network precursors for a future of decentralized vehicles.
Using Narrowband-IoT (NB-IoT) for low power consumption, Huawei has recently launched a smart parking network in Shanghai that finds nearby parking spots for users on the go, allowing passengers to book and pay via smartphone in record time.
In the near future, however, vehicles — not drivers — will book vertically stacked parking spots and charge CaaS suppliers on their own (for storage).
This is where 5G networks come in, driving down latencies between driverless cars, as well as between AVs and their CaaS providers. Using sensor suites and advanced AI, vehicles will make smart transactions in real-time, charging consumers by the minute or mile, notifying manufacturers of wear-and-tear or suboptimal conditions, and even billing for insurance dollars in the now highly unlikely case of a fender-bender.
Source: Arrowstreet
With an eye to the future, Huawei is building out critical infrastructure for these and similar capabilities, embedding chip-sets under parking spaces across Shanghai, each collating and transmitting real-time data on occupancy rates, as the company ramps up its 5G networks. 
And Huawei is not alone.
Building out a similar solution is China Unicom, whose smart city projects span the gamut from smart rivers that communicate details of environmental pollution, to IoT and AI-geared drones in agriculture.
Already, China Unicom has established critical communications infrastructure with an NB-IoT network that spans over 300 Chinese cities, additionally deploying eMTC, a lower power wide area technology that leverages existing LTE base stations for IoT support.
Beyond its mobile carriers, however, China has brought together four key private sector players to drive the world’s largest coordinated smart city initiative yet. Announced just last August at China’s Smart City International Expo, the official partnership knights a true power team, composed of Ping An, Alibaba, Tencent, and Huawei (PATH).
With 500 cities under their purview, these tech giants are each tackling a piece of the puzzle.
On the heels of over ten years of research and 50 billion RMB (over US$7.4 billion), Chinese insurance giant Ping An released a white paper addressing smart city strategies across blockchain, biometrics, AI and cloud computing.
Meanwhile, Alibaba plans to embed seamless mobile payments (through AliPay) into the fabric of daily life, as Tencent takes charge of communications and Huawei works on hardware and 5G buildout (not to mention its signature smartphones). 
But it isn’t just driverless vehicles that are changing the game for smart cities.
One of the most advanced city states on the planet, Singapore joins Dubai in envisioning a future of flying vehicles and optimized airway traffic flow. 
As imagined by award-winning architect of Singapore’s first zero-carbon house, Jason Pomeroy, Singapore could in the not-too-distant future explore everything from air rights to flying car structures built above motorways and skyscrapers. 
“Fast-forward 50 years from now. You already see drone technology getting so advanced, [so] why are we not sticking people into those drones. All of a sudden, your sky courts, your sky gardens, even your private terraces to your condo [become] landing platform[s] for your own personalized drone.”
Source: Goodyear’s Concept Urban Aerial Mobility Ecosystem
Already, Singapore’s government is bolstering advanced programs to test drone capacity limits, with automated routing and private sector innovation. Most notably, Airbus’ ‘Skyways’ venture has begun building out its vision for urban air mobility in Singapore, where much of the company’s testing has taken place.
Yet, as megacities attract millions of new residents from across the planet, building out smart networks for autonomous and flying vehicles, one of our greatest priorities becomes smart city governance.

Smart Public Services & Optimized Urban Planning 

With the rise of urbanization, I’m led to the conclusion that megacities will become the primary nodes of data acquisition, data integration and thereby the primary mechanism of governance.
In just over 10 years, the UN forecasts that around 43 cities will house over 10 million residents each. Autonomous and flying cars, delocalized work and education, and growing urban populations are all beginning to transform cities into interconnected, automated ecosystems, sprawled over vast swaths of geography. 
Now more than ever, smart public services and automated security will be needed to serve as the glue that holds these megacities together. Public sector infrastructure and services will soon be hosted on servers, detached from land and physical form. And municipal governments will face the scale of city states, propelled by an upwards trend in sovereign urban hubs that run almost entirely on their own.
Take e-Estonia.
Perhaps the least expected on a list of innovative nations, this former Soviet Republic-turned digital society is ushering in an age of technological statecraft.
Hosting every digitizable government function on the cloud, Estonia could run its government almost entirely on a server.
Starting in the 1990s, Estonia’s government has covered the nation with ultra-high-speed data connectivity, laying down tremendous amounts of fiber-optic cable. By 2007, citizens could vote from their living rooms.
With digitized law, Estonia signs policies into effect using cryptographically secure digital signatures, and every stage of the legislative process is available to citizens online, including plans for civil engineering projects. 
But it doesn’t stop there.
Citizens’ healthcare registry is run on the blockchain, allowing patients to own and access their own health data from anywhere in the world — X-rays, digital prescriptions, medical case notes — all the while tracking who has access.
And i-Voting, civil courts, land registries, banking, taxes, and countless e-facilities allow citizens to access almost any government service with an electronic ID and personal PIN online. 
But perhaps Estonia’s most revolutionary breakthrough is its recently introduced e-citizenship. 
With over 50,000 e-residents from across 157 countries, Estonia issues electronic IDs to remote ‘inhabitants’ anywhere in the world, changing the nature of city borders themselves. While e-residency doesn’t grant territorial rights, over 6,000 e-residents have already established companies within Estonia’s jurisdiction.
From start to finish, the process takes roughly three hours, and 98 percent of businesses are all established online, offering data security, offshore benefits, and some of the most efficient taxes on the planet. 
After companies are registered online, taxes are near-entirely automated — calculated in minutes and transmitted to the Estonian government with unprecedented ease.
The implications of e-residency and digital governance are huge. As with any software, open-source code for digital governance could be copied perfectly at almost zero cost, lowering the barrier to entry for any megacity or village alike seeking its own urban e-services.
As my good friend David Li often advocates, we’ve seen thriving village startup ecosystems and e-commerce hotbeds take off throughout China’s countryside, resulting in the mass movement and meteoric rise of ‘Taobao Villages.’
As smart city governance becomes democratized, what’s to stop these or any other town from building out or even duplicating e-services?
But Estonia is not the only one pioneering rapid-fire government uses of blockchain technology. 
Within the next year, Dubai aims to become the first city powered entirely by the Blockchain, a long-standing goal of H.H. Sheikh Mohammed bin Rashid Al Maktoum.
Posing massive savings, government adoption of blockchain not only stands to save Dubai over 5.5 billion dirham (or nearly US$1.5 billion), but is intended to roll out everything from a citywide cryptocurrency emCash, to an RTA-announced blockchain-based vehicle monitoring system.
Possibly a major future smart city staple, systems similar to this latter blockchain-based network could one day underpin AVs, flying taxis and on-demand Fly-as-a-Service personal drones.
With a similar mind to Dubai, multiple Chinese smart city pilots are quickly following suit.
Almost two years ago, China’s central government and President Xi Jinping designated a new megalopolis spanning three counties and rivaling almost every other Chinese special economic zone: Xiong’an New Area.
Deemed a “crucial [strategy] for the millennium to come,” Xiong’an is slated to bring in over 2.4 trillion RMB (a little over US$357 billion) in investment over the next decade, redirecting up to 6.7 million people and concentrating supercharged private sector innovation.
And forging a new partnership, Xiong’an plans to work in direct consultation with ConsenSys on ethereum-based platforms for infrastructure and any number of smart city use cases. Beyond blockchain, Xiong’an will rely heavily on AI and has even posited plans for citywide cognitive computing.
But any discussion of smart government services would be remiss without mention of Singapore.
One of the most resourceful, visionary megacities on the planet, Singapore has embedded advanced computational models and high-tech solutions in everything from urban planning to construction of its housing units.
Responsible for creating living spaces for nearly 80 percent of its residents (through government-provided housing), the nation’s Housing and Development Board (HBD) stands as an exemplar of disruptive government.
Singapore uses sophisticated computer models, enabling architects across the board to build environmentally optimized living and city spaces. Take Singapore’s simulated ocean breeze for optimized urban construction patterns. 
As explained by HBD’s CEO Dr. Cheong Koon Hean, “Singapore is in the tropics, so we want to encourage the breezes to come through. Through computer simulation, you can actually position the blocks[,] public spaces [and] parks in such a way that help[s] you achieve this.”
Source: National Geographic
And beyond its buildings, Singapore uses intricate, precision-layered infrastructure for essential services, down to water and electrical tunnels, commercial spaces underground, and complex transportation networks all beneath the city surface. 
Even in the realm of feeding its citizens, Singapore is fast becoming a champion of vertical farming. It opened the world’s first commercial vertical farm over 6 years ago, aiming to feed the entire island nation with a fraction of the land use. 
Whether giving citizens a vote on urban planning with the click of a button, or optimizing environmental conditions through public housing and commercial skyscrapers, smart city governance is a key pillar of the future.

Visions of the Future

Bringing together mega-economies, green city infrastructure and e-services that decimate inefficiency, future transportation and web-based urban services will shape howand where we live, on unthinkable dimensions.
Networked drones, whether personal or parcel deliveries, will circle layered airways, all operated using AI city brains and blockchain-based data infrastructures. Far below, driverless vehicles will give rise to on-demand Cars-as-a-Service, sprawling cities and newly unlocked real estate.
And as growing megacities across the world begin grappling with next-gen technologies, who knows how many whimsical city visions and architectural plans will populate the Earth — and one day, even space.

Join Me

(1) A360 Executive Mastermind: This is one of the key conversations I’ll be exploring at my Executive Mastermind group called Abundance 360. The program is highly selective, for 360 abundance- and exponentially minded CEOs (running $10M to $50B companies). If you’d like to be considered, apply here.
Share this with your friends, especially if they are interested in any of the areas outlined above. 
(2) A360 Dubai: Join me in Dubai, the City of the Future, for the inaugural Abundance 360 Dubai Summit on March 26 - 27, 2019. Hosted by the Dubai Future Foundation and the Crown Prince of Dubai, this two-day experience offers exponential leaders an immersive look into how technology will transform every industry. Read more about the program and apply here to join.
(3) Abundance-Digital Online Community: I’ve also created a Digital/Online community of bold, abundance-minded entrepreneurs called Abundance-Digital. Abundance-Digital is my ‘onramp’ for exponential entrepreneurs – those who want to get involved and play at a higher level. Click here to learn more.

lunes, 12 de febrero de 2018

Oportunidad de Negocios

¿A quién conoces que sí supiera que se puede ganar dinero de la distribución y venta de servicios de telefonía celular, le interesaría saber cómo?

Te compartimos la invitación a la presentación de negocios este miércoles 14 de febrero...

Más informes al correo: crmarketingmx@gmail.com ó al celular: 04455 1893 2685.

domingo, 3 de diciembre de 2017

NETWORK MARKETING, REDITUABLE A SU TIEMPO

NETWORK MARKETING, REDITUABLE A SU TIEMPO.
Por Mundo Ejecutivo, Redacción.

Existen muchas opciones de este modelo, busca una acorde con tu círculo de influencia y estilo de vidaIGNACIO RINCÓN GALLARDOEl network marketing, mercadeo en red, multinivel, distribución por redes y mercadeo inteligente es una industria que hoy genera billones de ventas anuales en el mundo y cifras exorbitantes de dólares para distribuidores que han encontrado en este sistema la manera de generarse un ingreso adicional.

Existen empresas que argumentan que, con este tipo de negocio, prácticamente desde la comodidad de sus hogares y sólo en su tiempo libre, se puede construir grandes organizaciones, lo cual es absolutamente falso.

No existen negocios milagrosos y en el único lugar en donde se encuentra éxito, sin esfuerzo, es en el diccionario. Si bien este esquema de negocio presenta grandes ventajas y es mucho más equitativo que cualquier otra forma de generar ingresos, requiere de esforzarse, de ser disciplinado y entrenamiento, tanto en los productos o servicios que la compañía distribuya, como en los diferentes sistemas de duplicación diseñados por personas que han probado con resultados conocer la mejor forma de generar ingresos importantes.

Así es que si le prometen grandes resultados sin esfuerzo, está ante alguien que o no conoce de mercadeo en red o trata de vender una idea falsa. Existen algunos puntos para tomar en cuenta y con base a ello tomar la decisión más certera para formar parte de una empresa multinivel, entre los que destaca:

• Que la empresa esté legalmente constituida, establecida en un domicilio físico y que goce de buena reputación.
• Que tenga un producto o servicio de calidad a un precio competitivo para el grupo social en el que se desenvuelve.
• Que tenga un plan de compensación equitativo, es decir, que tanto la empresa como usted obtengan ingresos atractivos por la venta de su producto o servicio.
• Que tenga un sistema de entrenamiento definido y probado, con testimonios para que cualquier persona que decida conocerlo tenga posibilidad de generar buenos resultados.
• Que cuente con materiales de apoyo, herramientas de venta, y personal calificado en sus diferentes áreas para garantizar un buen servicio.

Aunque existe infinidad de posibilidades y muchas opciones diferentes de empresas de network marketing, tiene que buscar una que se adecue a su mercado, a su círculo de influencia y a su estilo de vida, porque aunque no es una garantía, sus posibilidades se incrementarán enormemente.

Es común que quien le invite ejerza presión para que forme parte de su equipo, es normal y, en gran medida, está provocado por la emoción que les genera construir un negocio tan redituable, aun así, es mejor tomarse su tiempo en analizar cada uno de los factores antes mencionados, y en caso de que su decisión sea positiva, ingresará plenamente convencido de desarrollar esta nueva oportunidad.

Lo más atractivo del mercadeo en red, desde mi punto de vista, es la generación de ingresos residuales para su economía, este tipo de ingresos son aquellos que si construye una organización de consumidores sólida y bien capacitada, generará, inclusive sin su presencia, ya que la suma de esfuerzos de los involucrados le representara un porcentaje de ganancia, que puede ser pequeño, pero que (al tratarse de muchas personas esforzándose), será una fuente atractiva de dinero, es preferible tener el 1% del esfuerzo de 100 personas que sólo el 100% de nuestro propio esfuerzo.

En Twitter: @MundoEjecutivo

jueves, 31 de agosto de 2017

BITCOIN - La Estafa Ponsi del siglo XXI


Algunas observaciones sobre el fenómeno del Bitcoin y las criptomonedas:

1. Cualquier inversión de tu dinero en una criptomoneda es una inversión de riesgo y si tienes dinero para jugar puede ser rentable o puedes perderlo todo. Esto no es malo ni bueno, es simplemente una inversión de riesgo en algo que puede o no pegar. 
 
Si no le haz dedicado MILES de horas para educarte sobre la complejidad detrás de como funciona este mundo digital, estas en lo que llamamos "dinero tonto" osea gente sin educacion especializada alimentando la burbuja (la mayoría de la bolsa, inversiones en Forex, planes de retiro, diamantes, etc.. es dinero tonto)
 
Yo prefiero poner mi dinero en bienes raíces que los entiendo más y controlo más los resultados, pero, para quien tiene dinero y no es drama si lo pierde, las criptomonedas pueden ser divertidas.

2. Cualquier invitación a invertir en un programa educativo o base de datos milagrosa o cualquier promesa que te garantiza ganancias ES UN FRAUDE QUE VA A DAÑAR A MUCHA GENTE que no puede distinguir entre la inversión de riesgo en una criptomoneda y una pirámide en donde te están pagando por reclutar gente que supuestamente esta ganando de la subida del valor de la
criptomonedas.

Para invertir en criptomonedas NO TIENES QUE RECLUTAR A NADIE. Puedes inveritr con aplicación que bajas GRATIS del Internet y listo. Puedes arriesgar tu dinero extra si te llama la atención.

NO CULPES A LA INDUSTRIA DE VENTA DIRECTA SI PIERDES TODO PORQUE NO SUPISTE DISTINGUIR ENTRE UNA INVERSIÓN DE RIESGO Y UNA PIRÁMIDE DE RECLUTAMIENTO ILEGAL.

Mtro. Alfonso Lobato.

 
Alfonso Lobato Ingeniero Mecánico por la Universidad de San Diego, California. Estados Unidos. Maestro en Negocios con Especialización en Comercio Internacional por la Universidad de Miami. Estados Unidos.
Fue Director en Caterpillar a nivel Latinoamérica y el 2003 se independizo fundando su propia empresa, que en el 2006 ya estaba valorada por más de 25 millones de dólares.
Actualmente es Vicepresidente Regional de ACN, liderando una de las redes de empresarios Latinos más grandes del Mundo.




domingo, 13 de agosto de 2017

¿Cómo descubrir si al negocio que te invitaron es ideal para ti?

Siempre debemos comenzar haciéndonos preguntas a nosotros mismos.
Debe ser una industria en la que te sientas cómodo o cómoda y que te identifiques con ella. Conocer sus características y cuál es la mejor para ti.

Porque si quieres estar en una de las empresas más antiguas, que más tiempo lleva comercializando sus productos mediante el Network Marketing, tendríamos que hablar De Avon.

¿En qué industria se está desarrollando esa compañía multinivel? La de ¿bienestar?, ¿Tecnología?, ¿Telefonía?, ¿Belleza?, ¿Salud?, ¿Turismo?, ¿Comunicaciones?, ¿Energía?, ¿Ecología?, ¿de servicios?, etc…todas ellas se desarrollan a través del marketing multinivel.

Esta es la primera pregunta que debes de plantearte antes de comenzar con un negocio multinivel. También es sumamente importante y no hay ningún secreto en esto, es, si esa industria está en expansión (que vaya creciendo) y si va con las tendencias del momento.

Si tu decisión se va a basar en que sea la empresa más sólida y grande, con la mayor facturación e inclusive que sea una compañía que lleve muchos años, puede que estés cometiendo un error.

Avon. Esta empresa fue fundada en 1886 por David Makoner, es decir, tiene más de 120 años y es la empresa de multinivel más antigua de todas.
Si te unes a esa empresa, debes saber que se desarrolla en el rubro de la belleza, pero que pasa si tú eres un ejecutivo, por ponerte un ejemplo, entonces obviamente no te sentirías cómodo en esa industria.

Tu criterio a la hora de elegir una compañía multinivel tiene que basarse simplemente en una cosa.  Sentirte a gusto.

El Líder Mundial en el Área de Servicios: All Comunications Network ACN.

Fundada en 1993 por cuatro empresarios norteamericanos, ACN se ha convertido en una de las empresas de mayor crecimiento del mundo. Ofrece a los clientes una alternativa mejor por servicios que necesitan utilizar cada día, como, por ejemplo; llamadas por telefonía fija y móvil, Internet de banda ancha, energía, televisión, seguridad, además de servicios que emplean tecnología punta del futuro, como el servicio de telefonía digital.

Los ingresos anuales de ACN, han superado la impresionante cifra de 800 mil millones de dolares y el crecimiento que experimenta cada año es constante.

Pero, ¿qué implicaciones tiene todo esto para usted?

Para sus clientes, ACN significa servicios de gran calidad con valor añadido, mientras que para personas como usted supone la increíble oportunidad de tener un negocio propio con recompensas económicas extraordinarias. La oportunidad de negocio inigualable de ACN y el potencial de crecimiento ilimitado del sector de la venta directa han dado como resultado una de las oportunidades más brillantes de la historia.

ACN en el 2014, abrió operaciones en la República Mexicana, y dentro de sus planes está el abrir operaciones en todo el continente americano. En el 2016 inició con su marca propia de telefonía celular: Flash Mobile.

Flash mobile, es un nuevo operador virtual en México, te ofrece grandes beneficios, siendo cliente o formando parte de su equipo de distribuidores autorizados o Brand Leader.

Flash mobile, entro en completa actividad el pasado 25 de octubre, con promociones en tarifas y planes prepago, este OMV estará alojado en la red de Movistar, por lo tanto, la cobertura 4G LTE estará limitada únicamente a las 35 ciudades en donde actualmente ofrecen esta red, en el resto de ciudades habrá cobertura 3G y 2G. En tanto, lo destacable reside en que ofrecerán paquetes bastante atractivos con redes sociales, así como minutos y llamadas sin límite a Estados Unidos, México y Canadá, sin ninguna política limitante en el consumo de redes sociales o llamadas.

La empresa mexicana Líder Mundial en Nanotecnología: Sanki Global.

Se trata de una empresa Mexicana asociada con un laboratorio científico Franco-Japonés con más de 20 años de experiencia y pionero en Nano Biotecnología, para comercializar uno de sus 3 productos patentados: BelAge, Kronuit e Inner7.

El Laboratorio Asociado con Sanki fue creado en 1993 en Annecy, Francia. Desde su fundación se ha especializado en la investigación y desarrollo de antioxidantes 100% naturales.
Este Laboratorio Franco-Japonés es hoy una organización con presencia multinacional. Cuenta con oficinas corporativas en países estratégicos a nivel mundial como Francia, Japón, Estados Unidos, Emiratos Árabes Unidos y México. Además tiene plantas de producción y centros de investigación y desarrollo en Francia, España y Japón.

La empresa utiliza la estrategia de venta denominada “multinivel”, gracias a lo que actualmente emplean a un promedio de 40,000 personas en toda la República Mexicana. Sanki está en toda la cadena de valor, desde la siembra y cosecha del producto. Es una organización pionera hasta en la creación del sistema operativo que mantiene su centro de negocios, con lo que ha generado empleos y tecnología mexicana.

Sin la necesidad de grandes campañas publicitarias, la recomendación de boca en boca es el recurso que la ha ayudado para crecer. Sanki Global tiene una facturación anual de más de 25 millones de dolares.

Sanki llega de la idea de 3 grandes empresarios: Alejandro Lopez Tello, Gert y Ernest Müller.




¿Quieres más información sobre negocios de multinivel? Envíame un correo electrónico a rolmera@hotmail.com ó envia un whatsapp al número +52 1 55 1706 5450


jueves, 23 de junio de 2016

Harvard Business School Network Marketing

Harvard Business School Network Marketing.


Network Marketing is being taught in more than 200 colleges including Harvard Business School. After extensive research into the network marketing industry, Harvard Business School developed three criteria that a network marketing company must meet in order to make it a most desirable opportunity.

They are:
1. The company should be at least 18 months old, as 90% of all network marketing companies that fail do so in the first 18 months.

2. The company should have a product which is unique and highly consumable, unique in this case means that you have an exclusive product that can only be purchased from your company’s distributors. Having a product that is highly consumable means repeated sales, thereby guaranteeing customers loyalty versus a one time sale and having to locate new customers.

3. It needs to be a "ground floor" opportunity. Harvard Business School suggests that in order for the opportunity to qualify as "ground floor" the number of existing active distributors should be less than ½ of 1% of the population (300 million in the United States) in the country where this network marketing company exists. In the United States this figure is equal to 1.5 million people. Harvard Business School also stated that if there were less than 500,000 people involved, you would be on the cutting edge of a great opportunity. If the company has less than 100,000 distributors, Harvard Business School considers it to be a once in a lifetime opportunity.

There are four states of growth in a network marketing company:

Foundation:
This usually lasts 6 months. This is the period when a company develops its product and marketing plan.
Concentration:
This period lasts from 2 to 4 years when distributor network is started.
Momentum:
This period lasts 2 to 4 years also. This is when the company experiences phenomenal growth. Both retail and distributorship explode in terms of expanding growth. It is during this period that a company virtually sweeps across the nation.

When a company’s sales reach $50 million annually, they reach what is called "critical mass", (sales go vertical right off the graph). Also, approximately 2/3 of the company’s growth of new distributors occurs during this period. When "Herbalife" reached 50 million in retail sales, they jumped to 151 million in retail sales in only 12 months. They also added over 800,000 to their organization.

Let us assume you have an organization which is producing an override bonus check to you of $1,000 per month. When the company reaches "critical mass", distributors automatically experience a ten fold increase in their earnings. In other words, $1,000 per month becomes $10,000 per month. This is the reason for getting involved on the "ground floor" so you will experience the benefits of explosion growth.

Stability:
This period lasts for the life of the company. A network marketing company that is dedicated to the success of its distributors will experience longevity, thereby ensuring that an active distributor will realize continued earnings and growth.